Companies still believe in net zero – but words are still more than actions

| Jiří Staník

The majority of companies declare long‑term support for net zero targets, but the pace of actual implementation often lags behind public commitments. The biggest gaps appear between strategic goals and budgets or responsibilities within individual teams.

It is precisely the quality of governance, data and measurable plans that determines whether net zero becomes a real transformational path or merely a communication framework. Investors and customers today are increasingly demanding ongoing evidence of progress.

A key factor is translating ambition into concrete projects with accountability, timelines, and demonstrable impact on emissions across the entire value chain.

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